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Self Series Scented Candles

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After being divided into countless roles throughout the day,
we become so used to being who others need us to be first.

Replying to messages, managing emotions, meeting expectations, maintaining composure —
until eventually, we forget what we truly smell like.

《 The 25ᵗʰ Hour 》 EGO Series
is a collection of scents created for one purpose:
to bring you back to yourself.

This series is not about pleasing the world.
It is about reconnecting with the voice within.
The emotions you kept quiet,
the exhaustion you postponed,
the silences and empty spaces that never needed explaining.

Each candle represents an inner state.
Like the stillness of finally turning off notifications late at night.
Like the dissociation of sitting alone in the back seat of a taxi.
Like returning to the forest and rediscovering who you were in the beginning.

Here, we believe
you do not always need to become a better version of yourself.
Sometimes, you simply need permission
to stop performing for everyone else.

The 25th Hour
is the hour beyond the day —
the one reserved entirely for you.

And EGO
is where you finally begin
to place yourself back at the center of your own life.

You don’t have to respond to everything.